We call it such because we don't use any extra ingredients to hide the real soy flavor. Soy has a very delicate and unique flavor that we don't think it is necessary to imitate the generally accepted taste of cow's milk.
We only use domestically produced ingredients and process in California.
In fact, amazing health benefits of soy can be lost in the process. So we process our soy products as lightly as possible and as simply as possible.
For that reason, our soy products don't have overly long shelf life. Please keep it refrigerated properly.
Have a healthy day!