Pechanga “Experience It All” Media Tour & New Brand Launch PART 1

On November 15, 2012, Pechanga Resort & Casino will host an “Experience It All” media tour and new brand launch. Marketing initiatives include creating a new lucky “Pi Xiu” logo / icon, new messaging, photography, and also announcing a new official Chinese name.

With an expected turnout of over 60 Southern California Asian TV, Print, Radio media attending this event, the Chinese, Korean, Vietnamese, Filipino, and Japanese language media represent most of the Asian press in the five major countries of southern California.

Pechanga is dedicating their resources to reaching out and better communicating with guests so that Pechanga is recognized as the most Asian friendly destination. By inviting all the Southern California media to the “Experience It All – Media Tour”, they too can acquire a ‘First Hand Experience’ of all the Four Diamond amenities and services offered at this award-winning property.

New Asian Brand - Auspicious “Pi Xiu” Logo

In order to acknowledge the importance of their Asian guests, the Pix Xiu was specially designed as part of the new logo design. This auspicious symbol of wealth serves to carry good fortune to all guests. The overall theme of the new visuals and messages is to wish everyone "Good Luck".

Pechanga Resort & Casino’s Official Chinese Name “大莊家賭場渡假村”

Penetrating the Chinese market requires a Chinese name for the property that really captures the essence and characteristics of this fabulous resort. 大莊家 is a very catchy and easily remembered name once spoken. The pronunciation tone is also very similar to Pechanga property and the similarity cannot be mistaken. And as the largest casino in the West, the "Premier Status" of this amazing property being the "Biggest Gaming" is true to the name. It is property positioned as a full-featured casino, and not a commission based local card room.