最近元宇宙的话题热度非常高,很多人发现,炒房的活动都可以从现实延伸到元宇宙的虚拟环境里了。华尔街日报就曾经报导,有一个虚拟平台,它上面的土地售价被炒到了430万美金。我们今天就来讨论一下这个话题,还有怎样在虚拟环境当中投资获利。
目前我们看到的虚拟世界产生交易或炒作行为,因为技术的限制,大部分都还只是局限在游戏世界当中。除了我们刚才讲到的虚拟土地之外,其实还有很多不同的商品在这个虚拟环境,或者称之为游戏世界当中贩卖,譬如,游戏的道具或者是一些名牌奢侈品。比如在美国青少年中很热门的Roblox,就有跟NFL、NASCAR甚至跟Gucci来进行异业的合作。2021年3月,Roblox就跟Gucci合办了一个为期两周的Gucci Garden的活动,总共吸引了2000万人次来试穿甚至是购买虚拟的名牌商品。那么:
1
为什么使用者愿意花钱
在这些虚拟的商品上面?
很多玩家面对游戏道具,可能就是希望买了之后可以在游戏里面玩得更顺手、更开心。如果是名牌奢侈品,其实就跟我们现实生活中为什么想要有名牌奢侈品差不多,就是追寻一个心灵上的满足。
2
为什么有些人去炒作土地?
这些人可能就是单纯认为未来有人会愿意付更高的价钱来购买。这属于比较投机的心态,当然也是个高风险的想法,因为买主不仅需要未来真的有人愿意花更高的价钱来购买,而且还要担心这个平台有没有可能在某一天突然就结束营业,之前付出的真金白银就会血本无归。
小结:想要在虚拟平台上做好投资,建议投资在像是Roblox这样的大公司或者是名牌奢侈品,这些公司可以直接从玩家或者使用者的消费行为当中获取现金。这些虚拟产品本身的生产、运送成本几乎趋近于零,所以可以带来比较丰厚的获利。投资虚拟平台上土地以外的商品,是虽然有风险,但风险系数较低,还能让投资人参与虚拟世界的一种投资方式。
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受銀行業上一季營運績效欠佳影響,週五美國三大指數下跌,標普500下跌0.5%,道瓊工業指數下跌 1%,納斯達克綜合指數下跌0.1%。
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美股指數期貨在美股開盤前即受JP Morgan及Citi公布上季獲利衰退影響下跌。此外,今日公布的零售及製造業數據皆小幅下跌,開盤時進一步影響市場信心。但之後市場逐漸回升,收復了大部分之前的跌幅。
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能源股受到油價攀高的激勵一枝獨秀,收盤時上漲1.9%。債券利率則是回復了上升趨勢,美國10年期公債利率由1.708%上升為1.774%,當債券利率上升時價格下跌。
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