Think Cooler
WHAT WE'RE ALL ABOUT
We're all about the things that make building a PC such a rewarding experience. The sense of achievement. The joy of making and creating something uniquely yours in form and function. The freedom that comes from complete control. And of course, the thrill of bringing your creation to life without melting your components.
THINKING OUTSIDE THE BOX,INSIDE THE CASE
Roger was the first to grasp that people would appreciate toolless motherboard heatsinks, and that cooling isn't just about heatsinks and fans, but air flow through the case as well. Inspired by cutting-edge stereo designs appearing from Japan, he challenged his engineers to make the industry's first aluminum PC case. They were handmade, high-value, market-leading products that sold out immediately.